How are they used? Dynamic marks allow for adaptation without greatly changing key brand values or identifiable marks.This could be a color change or shape change surrounding the wordmark or lettermark, which is the one element that remains consistent. What are they? Dynamic marks adapt to their context without changing some of their core values.Photo by Adam Birkett on Unsplash Dynamic marks Combined with the brand’s purple shade, there’s no mistaking what this letterform stands for.īeats by Dre: The lettermark for this eponymous headphones brand not only looks like the profile of a headphone, but uses the single “B” to mark each product as its own without spelling out “Beats.” Yahoo!: Long identified by the capital Y and the exclamation point, the Yahoo! letterform distills these two elements into an instantly recognizable symbol used across this platform’s products. They are a great way to hearken back to your business without spelling out the entire name. They draw from the brand’s colors, fonts, and style guide to combine all these identifiable elements into a single icon. How are they used? Letterforms often work as stand-ins for a longer (and recognizable) brand name, which makes them an excellent option for scalability.These logos are meant to be bold, to stand out, and to be used across multiple use cases, such as on social media and screen-printed onto a product. What are they? Similar to lettermarks, letterforms utilize the initials or first letter of a brand and turn that into the brand’s logo.Photo by Jakob Owens on Unsplash Letterforms The first iteration of the company’s logo spelled out the name in its entirety, along with a globe and lightning bolts to demonstrate worldwide reach. RCA: Standing in for “Radio Corporation of America,” RCA has been using its lettermark for nearly 100 years.
TYPES OF LOGOS MOVIE
When the brand first launched in 1972, its logo spelled out “Home Box Office” inside three dotted rings, with the depiction of a movie theater ticket inside. HBO: Instead of spelling out “Home Box Office,” HBO has simplified its logo over time to just be the lettermark that’s been in use since 1975. They are well liked for their simplicity and their ability to scale up or down across multiple use cases. How are they used? Lettermarks are a good option if your business has a lengthy name that will be too difficult or unwieldy to fit into a logo.However, these logos also include little touches that help it stand apart aside from simply typing out some letters. These logos take special care in choosing an identifiable font that can be immediately connected back to their brand. This typography-based logo typically only features a few characters, which take center stage in the design.
What are they? Lettermarks are the stylized abbreviations of a company made into a logo.Photo by Karolina Grabowska from Pexels Lettermarks
FedEx is also often used as a dynamic logo (more on that below), with color changes made to the second half of the logo. FedEx famously hides an arrow between the “E” and the “X” in its wordmark, playing on its package delivery service offerings. They also leave no room for guesswork: There’s no questioning what your business is when a wordmark is used.Ĭoca-Cola: Among some of the most famous examples of wordmarks, Coca-Cola leans on the strength of its name and the uniqueness of its trademark cursive font as the logo.įedEx: This wordmark is also one of the most famous uses of utilizing negative space as part of the branding.
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